Every day millions of people use search boxes to find answers to their questions. They want to find solutions away. For people who own businesses this is an opportunity.. If your website is not on the first page of search results you are giving customers to your competitors. Search Engine Optimization is not about tricking the system. It is about making your website the best answer on the internet. To build an online presence you need to focus on three main things: 1. Creating Content That People Want to Read You need to know what words your customers use when they search for things. Then you need to use those words in the places on your website. You need to put the words in the titles and descriptions of your website. Your website needs to answer peoples questions so they do not go else. 2. Making Sure Your Website is Easy to Use Google likes websites that’re easy to use and safe. If your website is slow or hard to use people will leave. Your website needs to load so people do not get frustrated. Your website needs to work on smartphones because most people use them to access the internet. You need to keep peoples information safe by using a connection. 3. Building a Good Reputation Online When other good websites link to your website it is like they are saying you are a source of information. The more websites that link to you the more search engines trust you. For businesses it is not enough to just follow general online advice. You need to work with someone who knows the market. In Malappuram you can work with a marketing strategist who can help you build a strong online presence.  The Digital Revolution: Why Traditional Advertising’s Not Enough Using only traditional advertising like print media or billboards is expensive and not very effective. Nowadays people use their smartphones to find things they want to buy. If your business is not online you are invisible to your customers. Moving your advertising to the world has many advantages: You can target the people you want to reach very precisely. You can see how your advertising is working and make changes to improve it. Small businesses can compete with businesses in the digital world. The New Rules of Social Media: From Broadcasting to Building Communities media is not just for posting announcements or pictures anymore. It is a place where people interact with each other and with businesses. To be successful on media you need to focus on building relationships with your customers. To build a social media presence you need to: 1. Make Your Content Easy to Find People use media to search for things so you need to make sure your content is easy to find. You need to use the words in your titles and descriptions so people can find you. 2. Create Authentic and Engaging Content People like to watch videos that’re real and authentic not just polished commercials. You need to show the side of your business to build trust with your customers. 3. Focus on Building Relationships with Your Customers It is not about how many followers you have but about how engaged they are with your content. You need to create content that encourages people to interact with you and build a community around your business. Lets Build a Digital Strategy That Works To build an online presence you need a strategy that is tailored to your business and your market. Hi I’m Vaiga. I am a marketing strategist, in Malappuram. I help businesses create online marketing strategies that drive real results. Lets talk about how we can help your business grow online.